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CASE STUDY - 02 — Shopify Leak-Detection System: Inbox Radar + Klaviyo + AI Agents

From Spam to Inbox in 72h - Full Recovery in 14 Days

By Floran Dieudonnie - NOVI LLC

Shopify Leak-Detection System: Inbox Radar + Klaviyo + AI Agents - 9 min read

How we took a Shopify brand from 40 percent spam to 92 percent inbox in 3 days, and full revenue recovery in 14 days with Inbox Radar + Klaviyo flows.

Result — Leak-Detection System

Day 0: 40% spam, Gmail Promotions + Spam

Day 3: 92% inbox, Gmail Primary tab

Day 14: Open rate 61%, +$11.4k recovered revenue

72 Hour Protocol

Hour 0-12: Paused campaigns, suppressed 11k cold contacts.
Hour 12-36: New subdomain mail.getnovi.com, fixed SPF/DKIM/DMARC.
Hour 36-72: Sent only to 1.2k super-engaged, plain text, 71% open.

Proof 1: Inbox Radar Dashboard - 92% Inbox

Inbox Radar Dashboard

GlockApps: Inbox rate 52% → 92% in 72h.

Proof 2: Gmail Primary Tab

Gmail Primary Tab

Before: Promotions. After: Primary with star — Day 3.

Proof 3: Cart Recovery Flow - Info@novi-llc.com - 1234, Accra, Ghana

Cart Recovery Flow - Info@novi-llc.com Accra Ghana

Same flow, 18% to 44% open after deliverability fix. No copy change. NOVI LLC • 1234, Accra, Ghana • Info@novi-llc.com

14 Day Full Recovery — Inbox Radar + Klaviyo + AI Agents

After Primary tab win, we scaled to engaged 30d, then 60d. Day 14 email was 31% of total revenue that day. Next phase: AI Agents to capture WhatsApp recoveries that email missed.

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