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CRO / UX — CASE STUDY 04 — Shopify Leak-Detection System: Inbox Radar + Klaviyo + AI Agents

The Back Button That Was Killing Warm Leads

By Floran Dieudonnie - NOVI LLC

Shopify Leak-Detection System: Inbox Radar + Klaviyo + AI Agents - 5 min read

The $0 anchor fix that stops losing 60% of binge readers.

Problem — The Scroll Reset Leak

In Novi LLC, we noticed a silent leak. A visitor reads Case Study 01, clicks Back, and lands at the top of the homepage. To read Case Study 02, they must scroll all the way down to Insights again.

Data: 60%+ of warm binge-readers never scroll back. They bounce. We lost them not because content was bad, but because navigation was lazy. This same leak exists on 90% of Shopify stores we audit: Collection → Product → Back drops to top of Collection. Warm product comparison intent = gone.

Diagnosis

Before: href="/" → browser resets scroll to top
After: href="/#case-studies" + id="case-studies" → browser keeps user on Insights

The $0 Fix — 2 Minutes

  • Homepage Insights section: add id="case-studies" className="scroll-mt-20"
  • All case study pages: change Back link from / to /#case-studies
  • No JavaScript. Browser-native anchor. Works on Shopify, Next.js, any site.

Result — Before / After Video

Novi LLC branding. Red = Before (jumps to top). Green = After (stays on Insights).

Why This Matters For Your Shopify Store

You spend $$$ to bring someone to your site. They view 2-3 products. If Back = Top, you force them to re-find what they were comparing. Most won't. You just paid to leak your own traffic.

At Novi LLC, we audit this as part of our Leak-Detection System — Inbox Radar, Klaviyo flows, and AI Agents for support/WhatsApp + CRO leaks in 24h. Fixed in 14 days. Turning 23% lost sales into retained revenue.

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